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The Overlooked Growth Lever: Mike Barton on the Power of Digital Accessibility
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About this episode
The evolution of modern digital communication demands a fundamental shift away from insular corporate jargon toward human-centric storytelling that treats every end user as an individual first. Mike Barton’s professional journey, spanning executive messaging roles at Adobe, building customer marketing functions from the ground up at Zenoti, and championing digital inclusivity as the vice president of corporate communications and content marketing at AudioEye, illustrates that authentic empathy is the ultimate driver of brand loyalty.