
The Best 5 Minute Wine Podcast
They're About the Beers and the Bros — Why Wine Coolers Don't Work Pt. 2
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About this episode
Jeanine Lum walks through the brutal middle stretch of product development — a year of failed molds, a manufacturer who redesigned without asking and billed her every time, and three patent attorneys before she found one who saw the vision. Then she explains the interlocking modular ice pack system that makes the design work.