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The Best 5 Minute Wine Podcast
You Missed the Mark on the Wine Industry — Jeanine vs. Hydro Flask Pt. 3
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Jeanine Lum explains the performance numbers behind the bags, including a 12-hour desert drive that kept wine chilled the whole way, and the collapsible design she had to abandon when an engineer told her it wouldn't hold temperature. She also recounts a conversation with Hydro Flask co-founder Travis Rosbach, who asked why she'd rebuilt the whole cooler instead of just selling the ice packs.