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Back Label - The $250 Trick That Fooled Wine Spectator
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In 2008, researcher Robin Goldstein set out to test how rigorous Wine Spectator really was when handing out its prestigious Award of Excellence. So he built a restaurant that didn't exist — a fictional Italian trattoria in Milan called Osteria L'Intrepido — stocked its wine list almost entirely with bottles Wine Spectator itself had rated poorly, paid the $250 application fee, and waited.