The Price of Influence: Why People Don't Buy Your Ideas with Claire Wang

About this episode

Claire Wang is a pricing strategist, speaker, and author of The Price of Influence. With a background spanning insurance, consulting, and commercial strategy, she helps organizations shape willingness to pay by understanding how people perceive value. In this episode, she shares why pricing professionals need to think beyond numbers, how empathy shapes influence, and why your next great pricing skill may have nothing to do with pricing at all. Why You Have to Check Out This Episode: Learn why great ideas often fail—not because they're wrong, but because people don't see their value. Discover how pricing principles can help you gain buy-in, influence stakeholders, and communicate more…