Kristina Wilfore: Male anxieties being weaponised

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“It's a distortion of real pressures. When I'm analysing trends around men…they are wanting to lean into what being a man means. In many cases strength, loyalty, protection. Those are not bad values. Those are being exploited, weaponised, and redirected in order to either sell a product or sell an idea.” Marianna Spring and Matt Shea speak to Kristina Wilfore, Director at Reset Tech, about their new report into the so-called ‘Male Grievance Industry’, which Kristina says is capitalising on the loneliness, economic anxiety, and identity of men. She argues it’s a growing business on social media which defrauds men by targeting them with content that distorts the real pressures they face. She…