Starcast Join the waitlist
Masters of Scale

Masters of Scale

Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more

Jun 30, 2026 · 31m

Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.

On this episode

About this episode

Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Treseder also gets candid about the brand of Elon Musk post-IPO, what Autodesk's $350 million investment in the next generation of workers actually signals, and what separates…