Current Biggest Brand Launches: What's Smart Marketing vs. Hype?

On this episode

About this episode

On today’s episode, I’m joined by my husband and Co-Founder Nish Samantray for a fun conversation breaking down some of the biggest brand launches, marketing campaigns, and consumer products making headlines right now. We share our honest takes on what's genuinely smart marketing, what's overhyped, and which brands we think have the potential to become long-term successes. From Kylie Jenner’s Meta glasses and celebrity-founded brands to influencer partnerships, experiential marketing, and functional food launches, we discuss what separates brands that create lasting customer loyalty from those that rely on buzz alone. We also dive into why authenticity matters more than ever, how in-person…