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Coffee N° 5 with Lara Schmoisman
Beyond Transactions: Building Loyalty That Lasts with Ken Hughes
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Send us Fan Mail Ken Hughes, known as The King of Customer Experience, joins Lara Schmoisman to share why connection—not product—is the ultimate differentiator in today’s AI-driven world, and how brands can design loyalty that lasts. We'll talk about: Why products and services are now commodities—and why connection is your only real differentiatorThe “goldfish moment” every brand should be creating (and how to scale it)How Taylor Swift built one of the most loyal fandoms on earth—and what b...