The Hidden Algorithm That Decides Which Software AI Will Recommend | Tim Sanders, G2

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Most companies investing in AI visibility are optimizing for the wrong thing. Being cited by an AI response and being recommended by an AI response are completely different outcomes, with click-through rates that differ by a factor of 70. Tim Sanders, Chief Innovation Officer of G2 and executive fellow at Harvard's AI Institute, joins Craig Smith to explain the hidden mechanics behind how ChatGPT and Gemini actually decide which software to recommend, and why the answer has almost nothing to do with what's on your website. When a user asks a commercial intent question, both models enter a "validation layer" process that specifically down-weights vendor content and seeks verified third-party…