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Episode 1326: The New Rules of Legal Marketing with Nick Cohen
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Law firms can spend heavily on marketing and still not know what is actually generating new cases. In this episode of Sharkpreneur , Seth Greene interviews Nick Cohen, Esq., COO at Matador Solutions, who explains why law firms should focus less on vanity metrics and more on lead tracking, cases generated, and measurable return on investment. He explains how Google reviews, referrals, high-intent search, and emerging AI platforms such as ChatGPT are reshaping how potential clients find and choose attorneys. Nick also discusses the shift from traditional SEO rankings toward AI citations and mentions, and outlines the three areas he believes smaller law firms should prioritize over the next…