Starcast
Join the waitlist
Right About Now - Legendary Business Advice
The Science of Going Viral: Why Storytelling Beats Algorithms and AI
Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.
On this episode
About this episode
Going viral once can be luck, but doing it repeatedly requires a system. Brendan Kane, founder of Hook Point and author of The Guide to Going Viral, joins Ryan Alford to reveal the creative research, storytelling formats and retention principles behind consistently successful social media content. Drawing on his experience with global brands, celebrities and more than 5,000 content tests, Brendan explains why proven formats outperform trends, hacks and endless posting. Ryan and Brendan also explore personal branding, the opportunity available to niche businesses and why AI-generated content will not succeed without strong human judgment and storytelling fundamentals. Listeners will leave…